Naked and Famous Denim

Naked and Famous Denim owner Brandon Svarc named his company to poke fun at Hollywood, and its denim brands that sell for $300 or more because jessica simpson or whoever is on the cover of ELLE wears them.

The Montreal based company is proud to offer raw denim in the most modern fits, simply free of many cost-increasing, eco-hazardous and aesthetically superfluous features such as sanding, washing and embroidery. These principals take their premium denim out of the luxury category and turns them into a more low-cost, practical wardrobe staple you'll wear for years. All denim used by naked and famous is rare and milled in japan, and every pair is ethically produced in canada.

Because all Naked and Famous Denim is raw and unwashed, it is prone to crocking. Enthusiasts and purists alike are encouraged to endure six months or more without washing to achieve a most personal fit and fading pattern.