We've just received a couple of incredible 100% bamboo dresses from Vancouver, BC designer, Leanne McElroy.

Leanne's appreciation for fashion and design began at an early age, choosing to create most of her own garments from age 13 onwards. The drive behind her sewing passion lay in the idea that she was able to experiment with styles that she could not find to buy herself. She ended up creating one-of-a-kind looks envied by her peers.

The career choice was an easy one. After graduation, McElroy enrolled into the Fashion Design program at Helen Lefeaux on a small scholarship, where she was awarded Designer of the Year. She spent time after graduating traveling the world and experimenting with styles sold in local boutiques.

The word organic began spreading into apparel, which seems the natural choice since our skin is the most absorbent organ in our body. However, the organic apparel market seemed to be missing something. Yoga and loungewear basics were widely available but fashion forward, style driven designs in organic fabrics were almost non existent. Consumers want to be able to support their health and wellness by wearing organic fibers throughout the day – at work, play, night and day. This is where Elroy steps in.

Leanne designs sophisticated street wear for a contemporary health conscious woman, who cares not only what she looks like, but what story her clothing carries.

Heidi
Friday, March 21, 2008